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New collection debuts with Scent Beauty Inc.
January 28, 2025
By: Lianna Albrizio
Associate Editor
Stetson is entering a new era of men’s grooming with a new men’s grooming line with Scent Beauty, “Stetson Spirit.” “Scent Beauty is proud to expand the Stetson cologne brand into men’s grooming,” said Steve Mormoris, CEO of Scent Beauty Inc. “We are debuting with the Stetson Spirit Cooling Men’s Grooming Collection, comprised of technology-driven formulae with cooling benefits, perfectly adapted to the Gen-Z consumer. This is a big milestone in the path toward making Stetson a megabrand for ...
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